You came to INSEAD to build your network. Then, as alumni, you’re regularly reminded of the importance and value of…your network. Yet during your 10 months at INSEAD—and its many (many!) opportunities to network—you were given minimal guidance about with whom you should connect and how. Rather than an instrumental approach to networking, which is likely to leave you feeling uncomfortable at best, I will talk about the why, the what, and the how of building your community—personal and professional. Based on what we know about networks and on-going research with communities of super connectors, I offer some insights to help you think through your most valuable professional asset.
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